Brand Statement and Concept

Brand Statement

“Going to the Nature”

Our brand is aiming the market for Resort/Cruise wardrobes. The time goes by, the more money people can earn, the more time people spend for vacations. Nowadays, people tend to consider vacation and free time for leisure as a more important thing. People started to look at the quality of life. Therefore, we want to make our brands for people who need to wear more relax but glamorous and sophisticated outfits. It might be female 22-35 age-group that has relatively more deposable money and seeks fashionable resort wears.

Designs are inspired by nature and for people going to enjoy and explore the out doors. There will be some simple silhouettes and some a bit more extreme.

Furthermore, the overall vision of this brand is going forward to the total brand for resort wear. Therefore, we are looking forward to launch the jewelry and accessories line.

Target : Sophisticated 24-35 female ( I can’t decide the ethnicity of target. African Americans are ranked at the fastest growing up group. And Asian Americans had the top rank in terms of the amount of disposable income. Caucasian Americans have been familiar to spend resort and cruise time for a long time. So.. either group is fine. But I prefer to just go with all over the ethnicities. )

Products : Dress, Pants, Romper, Shorts, Necklace and etc

Priceline : $150-$250

This is mood boards of our expecting target.

we expect people who are like the below board to come in our store.

They professionally work in working place. They have sophisticating sense of fashion too.

capture1 capture21


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