Better Late Than Never!!!

Throughout my entire time at CSULA, I have only patterned a pair of shorts. I never took the time to actually make them. So this is bit of a challenge. However, it could not be that hard.

Thanks to a few friends and my sewing book, I managed to get through it and they came out great!!!

Process beginning to end. Thanks Liza for cutting out my fabric. You saved me a lot of time.

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Liza helped me cut and sew my muslin for my pant and short.

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I continued to work on my patterns. I am almost done. Its a bit challenging since I have not sewed, but I’m getting through it. I started to sew my muslin to make sure the patterns work.

As a group we are still deciding on a name for the line.

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Inspiration, Original Sketches, Fabric Swatches

Inspiration Photos Spring 2013 Resort Collections from designers Jason Wu, Christopher Kane, Naeem Khan Azzaro, Issey Miyaki

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Fabric Swatches

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Brand Statement and Concept

Brand Statement

“Going to the Nature”

Our brand is aiming the market for Resort/Cruise wardrobes. The time goes by, the more money people can earn, the more time people spend for vacations. Nowadays, people tend to consider vacation and free time for leisure as a more important thing. People started to look at the quality of life. Therefore, we want to make our brands for people who need to wear more relax but glamorous and sophisticated outfits. It might be female 22-35 age-group that has relatively more deposable money and seeks fashionable resort wears.

Designs are inspired by nature and for people going to enjoy and explore the out doors. There will be some simple silhouettes and some a bit more extreme.

Furthermore, the overall vision of this brand is going forward to the total brand for resort wear. Therefore, we are looking forward to launch the jewelry and accessories line.

Target : Sophisticated 24-35 female ( I can’t decide the ethnicity of target. African Americans are ranked at the fastest growing up group. And Asian Americans had the top rank in terms of the amount of disposable income. Caucasian Americans have been familiar to spend resort and cruise time for a long time. So.. either group is fine. But I prefer to just go with all over the ethnicities. )

Products : Dress, Pants, Romper, Shorts, Necklace and etc

Priceline : $150-$250

This is mood boards of our expecting target.

we expect people who are like the below board to come in our store.

They professionally work in working place. They have sophisticating sense of fashion too.

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Julia Ramsey

Julia Ramsey is a knitwear designer and a fiber artist, who lives and works in Brooklyn, New York. She attended Philadelphia College of Textiles and Science and received her BS and MS degree in Knitted Textile Design.  She has interned/worked with Kaffe Fasset who is also a hand-knitter in London. She had designed in the cashmere industry for brands such as Neiman Marcus, Holt Renfrew, Todd & Duncan, and Kinross Cashmere. Her experience level is tremendously high and other famous designers appreciate her work.

She is intrigued by texture and dimension whether it is minimal or large in scale. When look at the garments and art that she makes, you can see how the fibers and garments accentuate the body. All of her designs are one of kind custom pieces and made to order.  You see her love for fibers because she executes it through her garments. The level of appreciation for her work is phenomenal due to the use of multiple fibers, raw materials, craftsmanship, and intricate handwork. She definitely knows how to manipulate the fibers and create different mediums of fabrics.

Her collections are very different. She has knitted everything from a Bridal Collection, Venetian collection, Pop Art, and Commercial collections. Previous collections vary and just shows her talent, wide variety of designs and her capabilities of manipulating fibers and creating fabrics and garments. Her ENGAGED collection were all handcrafted and was an installation. Julia states that, “The installation explores modern woman’s ambiguity toward marriage. It was on view between January14-16th 102 at the Vogue Knitting Live. PELT, is one of her newer collections, which is made from raw un-spun sheep wool. The collection shows the interchange between animal and human. She mentioned that each piece is a “Second Skin” and is temporary, and comfort similar to the ability that animals have.

This is MY moment…

This is MY moment to show what I can do, put my best work out there, and express who I am as a designer. At the moment, there is no time to be playing; however, I must begin to take life seriously. I am at the end of the road with pursuing my goals in college and its time to begin a new path in life. I put all my past behind me. Whether it is good or bad, I know that I can start over. My past will always be with me because it made me who I am today. All of my mistakes, regrets, and other obstacles are in the past and I’m ready to refresh my life and begin my future. I plan to live in the moment and take it one day at a time. Tomorrow is not promised. I can honestly say, no one knows what is in store for them. I can say as long as I stay focused and positive; I can steer in the direction I would like to go and plan ahead. My college experience has been short. I was not in a rush to finish, but the 4 years have went by fast. I knew exactly what I wanted to do prior to coming to CSULA. I stayed focused and throughout all the obstacles and life challenges and experiences, I still managed to get through. I did not quit or give up but instead took all the good and bad situations and made them positive. I knew in the long run all of my hard work would pay off. It was not easy, but no one said it would be. At the end of this experience all I learned so much about myself and what I can accomplish. I just want to be happy, a great mother, designer and overall a great person.

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Calendar for Senior Project

Here is a projected timeline in which my group and I are expected to have things finished. There might be a few changes in the schedule but we are still planning to keep everything on track and remain organized throughout this class.

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I am currently a fashion design student. I have experience with merchandising, graphics, and styling.

At the present moment, I work at Guess, Inc as a sales associate.

Fashion is something that has always been around me throughout my life. The moment I knew that i wanted to do fashion, was when I got my first sewing machine and my family had a subscription of fashion magazines coming to the house.

I am going into this experience open-minded and ready to accept all the challenges and feedback that comes my way. I use fashion as a way to express myself. This is the beginning of my future and I would like to broaden my experience and techniques.

At this current moment, I’m a wreck. Just kidding. But, I’m not too sure what I’m doing or the direction I’m headed! But I will have it together soon.

In the future, I would love to be a design my own jewelry collection, become a fashion stylist, and travel the world.


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Spring Breeze Lookbook & Concept Statement

For our Lookbook Project, Keykeana and I plan on photographing current spring trends. We have named our look book Spring Breeze, for the fact that the direction of our clothing geared more towards simple, understated looks that easily coincide with a few current trends we are seeing on the streets and the runway.

We will be hosting our shoot at Venice Beach, where we want to capture that true LA atmosphere and essence. Our clothing will be donated by an LA based boutique called Swagg Boutique. The owner was generous enough to let us some of his pieces for our shoot. Prices of these garments will be displayed in our look book as well. Our models will consist of 2 ladies and 2 guys and will be shot by a professional photographer of whom I know and am still in constant contact with. Along with the photographer, we will have hair and makeup touches provided to our models by both Keykeana and I. Our color scheme consists of but not limited to corals, nudes, whites, teals, golds, blacks, and blushes. This look book will be a reflection of what we both think and feel represents spring trends at the moment. Below, we have a mood board of what we are aiming for our shoot to come out like as well as inspiration.