Tag Archives: college student

Fashion Show

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The fashion show turned out amazing!!! It was more than I expected and I could not have asked for anything more. I appreciate all the work my group members put in to make this happen. Make-up did and exceptional job. My models were phenomenal. Photos taken by me.

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Brand Statement and Concept

Brand Statement

“Going to the Nature”

Our brand is aiming the market for Resort/Cruise wardrobes. The time goes by, the more money people can earn, the more time people spend for vacations. Nowadays, people tend to consider vacation and free time for leisure as a more important thing. People started to look at the quality of life. Therefore, we want to make our brands for people who need to wear more relax but glamorous and sophisticated outfits. It might be female 22-35 age-group that has relatively more deposable money and seeks fashionable resort wears.

Designs are inspired by nature and for people going to enjoy and explore the out doors. There will be some simple silhouettes and some a bit more extreme.

Furthermore, the overall vision of this brand is going forward to the total brand for resort wear. Therefore, we are looking forward to launch the jewelry and accessories line.

Target : Sophisticated 24-35 female ( I can’t decide the ethnicity of target. African Americans are ranked at the fastest growing up group. And Asian Americans had the top rank in terms of the amount of disposable income. Caucasian Americans have been familiar to spend resort and cruise time for a long time. So.. either group is fine. But I prefer to just go with all over the ethnicities. )

Products : Dress, Pants, Romper, Shorts, Necklace and etc

Priceline : $150-$250

This is mood boards of our expecting target.

we expect people who are like the below board to come in our store.

They professionally work in working place. They have sophisticating sense of fashion too.

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This is MY moment…

This is MY moment to show what I can do, put my best work out there, and express who I am as a designer. At the moment, there is no time to be playing; however, I must begin to take life seriously. I am at the end of the road with pursuing my goals in college and its time to begin a new path in life. I put all my past behind me. Whether it is good or bad, I know that I can start over. My past will always be with me because it made me who I am today. All of my mistakes, regrets, and other obstacles are in the past and I’m ready to refresh my life and begin my future. I plan to live in the moment and take it one day at a time. Tomorrow is not promised. I can honestly say, no one knows what is in store for them. I can say as long as I stay focused and positive; I can steer in the direction I would like to go and plan ahead. My college experience has been short. I was not in a rush to finish, but the 4 years have went by fast. I knew exactly what I wanted to do prior to coming to CSULA. I stayed focused and throughout all the obstacles and life challenges and experiences, I still managed to get through. I did not quit or give up but instead took all the good and bad situations and made them positive. I knew in the long run all of my hard work would pay off. It was not easy, but no one said it would be. At the end of this experience all I learned so much about myself and what I can accomplish. I just want to be happy, a great mother, designer and overall a great person.

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